Ken Wong addresses the challenges of marketing a service, focusing on why you need to train the people that have the most contact with your clients, your staff. What promise are you making to the customer? Your employees need to understand that customer promise.
We have a winner!
Nita Patel of Westmount Pharmacy is the winner of this week’s prize draw. Nita has chosen a one-year online access subscription to the Natural Medicines database, a one-year subscription to Canadian Business magazine, and a one-year subscription to Money Sense magazine for his prize package.
