How do you change the customer’s mind? If you can’t differentiate yourself from the competition, the only thing left to do is work at creating a perception of quality. Ken uses examples from different industries to illustrate the principle. How do you identify the key points of ‘quality’ in the customer’s eye so you can show case those qualities in your pharmacy?
We have a winner!
Jeff Yurek of Yurek Pharmacy is the winner of this week’s prize draw. Jeff has chosen a one-year online access subscription to the Natural Medicines database, a one-year subscription to Canadian Business magazine, and a one-year subscription to Money Sense magazine for his prize package.
